Wednesday, October 14, 2009

Environmentally Friendly Marketing

In honor of Blog Action Day 2009, here are my tips for reducing your marketing department's environmental impact:
  • Integrate print and online communications. Print and online media each have their own strengths and weaknesses. By blending both through integrated campaigns, you not only increase your effectiveness; you can reduce publication page counts and the economic and environmental costs associated with them. One of our favorite tactics: instead of using larger direct-mail pieces, we prefer designing oversized postcards directing audiences to the Web.
  • Take another look at your print vendors. The printing industry has discovered that the market demands more environmentally conscious alternatives, and many companies have responded with cost-effective means of meeting the need. Even if there isn't an FSC-certified printer in your area, find out what your vendors (and their competitors) are doing to reduce their environmental impact.
  • Examine paper choices throughout your college. There is a wide variety of green-certified papers available. Think beyond publication printing, and also consider your institution's choices in letterhead and copier paper stock.
  • Don't forget everyday decisions. Print electronic documents only when absolutely necessary. Keep a recycle bin next to your office trash can. Reuse office supplies when possible. Optimize your computer's energy settings.


  1. Nice. Glad to see another higher ed marketer posting about this issue.

  2. aThanks for this great post, i find it very interesting and very well thought out and put together. I look forward to reading your work in the future. Who is Tai Lopez