Need another reason to take Facebook seriously?

According to the San Francisco Chronicle, Facebook is now beginning to direct more Web traffic than Google in several categories. Likewise, our law school Web stats have seen a dramatic increase in traffic from Facebook in the 12 months. We didn't release of our official Facebook fan page until April 2009, but still, the change is fascinating.

A few details:

• Facebook has become the #1 referral source to our site, after organic searches on Google, Bing and Yahoo.
• Our main university's .edu site is the #2 referral source (after Facebook).
• From Jan. 15–Feb. 15, 2010, we received nearly 27 times the number of Facebook visits than the same timeframe in 2009.
• Our Facebook page has just over 1,050 fans. Not too shabby when compared to most law schools.